LULULEMON

LULULEMON

A woman in purple workout clothes performing a stretching exercise with her arms raised above her head.

ambassador expression

evergreen ambassador capture that celebrates the unique relationship that lululemon holds with it’s ambassadors and all they do to authentically engage their local city into their sporting discipline

ANDRE COGGINS | running

Smiling man with facial hair wearing a gray outdoor jacket standing against a light blue background.

‘Be the change you want to see’

  1. Before the ambassador is in movement (on their way/lacing up/running warmup drills & stretches)

2. During their movement

3. After their movement (rest/payoff)

MAI IZUMITANI | yoga

A woman with long black hair and natural makeup, dressed in a black tank top and shorts, sitting on her knee with one hand touching her ear and the other resting on her leg, against a plain background.

‘Where I am is enough’

  1. Before the ambassador is in movement (warming up, soft gentle stretches)

2. During their movement (freeflow, few hero pose ideas for inspiration)

3. After their movement (rest/payoff - less posey than ref. here)

MILLY PICKLES | running + strenght

A woman with a prosthetic right leg doing a gym workout, wearing a gray long sleeve shirt, black shorts, and black athletic shoes, in a gym setting.

‘I am strong, I am capable, I am resilient’

  1. Before the ambassador is in movement (warm up for the run / gym)

2. During their movement (running + weights (depends on equipment, location and Millys preference))

3. After their movement (rest/payoff)