GEORGE DENIM

A diverse group of young people on a rooftop, with one woman in the center smiling and jumping toward the camera, surrounded by friends posing and having fun.
Group of diverse young adults posing outdoors with a cloudy sky in the background, featuring the text 'DENIM EST 1990'.
Four women standing together in a dance studio, wearing denim and casual clothing, with large text overlay stating "We Are Making Moves" and a call to action to shop women's denim.
Group of five diverse young adults celebrating and dancing outdoors, standing in front of a chain-link fence under cloudy sky.
Group of ten diverse young adults posing on a rooftop with a clear sky background, some sitting and some standing.
Group of diverse young people smiling and dancing outdoors near a chain-link fence with a partly cloudy sky, promoting denim clothing established in 1990.
Four diverse women standing together, leaning against a wall, wearing casual and athletic clothing including denim jackets, jeans, and bras or crop tops, with some wearing sneakers and one wearing a hat.
Group of diverse young people in casual clothing posing outdoors, with a woman in the center smiling and reaching out, overlaid with the text "DENIM EST. 1990."
Group of people dancing and having fun outdoors on a rooftop with a chain link fence and cloudy sky in the background.
Group of four women wearing jeans, showing their backsides. Text overlay reads "WE ARE George."
Two young women dancing together in a room with a mirror, one wearing a black crop top and jeans, the other wearing a white t-shirt under a black shirt and jeans. The woman in black has her arm around the other, with the phrase "WE ARE MADE WITH LOVE
Two women in a dance studio, one in a black tank top and jeans posing near a ballet barre, the other in a white tank top and jeans, standing behind her with one hand raised, looking at the camera.
Four young women posing in a dance studio, wearing denim and casual clothing, with a text overlay that reads 'We Are Making Moves' and a call to action 'Shop Women's Denim'.

Production - The Production Factory

Art Direction - James Cameron

Photographer - Cameron McNee & Tom Sloan

Styling - Lorna McGee & Gary S

MUA - Isak Helgason